Me: So ITV are showing High School Musical today at 6:15pm
ITV: No we're not
Me: Aren't you, then what's that program with the singing and dancing kids?
ITV: That's Britannia High
Me: But it's like High School Musical
ITV: No it's totally different
Me: How
ITV: Er.... it's set in the UK
Me: And what's it about?
ITV: About a group of kids
Me: And do these kids sing and dance?
ITV: Er.... Yes.
Me: And where's it set?
ITV: In a school.
Me: A high school?
ITV: No! There aren't any high schools in the UK. That's an American thing
Me: And what's the school called?
ITV: Er..... Britannia high
Me: Sounds American
ITV: But cleverly we put the word Britannia in it, so it sounds more British
Me: But you put the high at the end so it sounds more 'High School Musical'ish
ITV: Possibly
Me: And who's your demographic?
ITV: Young kids that like...er.....
Me: High School musical perhaps?
ITV: ERk! Rumbled!